As with many timely business ideas, Maui Jim® Sunglasses were born out of need. In this case, the need was for a sunglass that would eliminate the harsh Hawaiian glare without distorting the beautiful colors of the island scenery. After years of research and development, this became a reality and Maui Jim® PolarizedPlus® emerged. Most polarized lenses stop with ordinary polarizing film. Maui Jim® Sunglasses with PolarizedPlus® incorporate polarization film to block reflected glare, plus a bi-gradient mirror and anti-reflective treatment to block glare from above, below and behind. Maui Jim has recently taken that technology a step further by incorporating three rare earth elements – praseodymium, erbium and neodymium – to increase the amount and quality of the red, blue and green the eye naturally perceives. Combined with Maui Jim®’s patented glare solution, the result is unmatched protection; deep, saturated color vision; and a higher level of contrast and depth perception.